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Privacy Policy

Last Updated: June 2026

At Curve Appeal Jeans, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our women’s jeans and apparel website. By using this site, you consent to the practices described in this policy.

What Curve Appeal Jeans Collects When You Browse Our Women’s Jeans Site

Curve Appeal Jeans collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to receive updates about our women’s jeans collections, denim jackets, and chino trousers, we collect your name and email address.

Information collected automatically: When you visit Curve Appeal Jeans, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and referral source. This data is collected through cookies and analytics tools to help us understand how visitors interact with our premium denim and apparel content.

Information from third parties: Curve Appeal Jeans receives affiliate tracking data from the Amazon Associates Program when you click links to purchase our featured jeans, pants, shorts, and outerwear on Amazon.com. We also receive aggregated analytics data from Google Analytics about site traffic and user behavior patterns.

How Curve Appeal Jeans Uses Your Information

Curve Appeal Jeans uses collected information to:

  • Operate and improve our women’s jeans and apparel website
  • Respond to your inquiries about our denim collections, sizing, and product availability
  • Send you communications you’ve opted into regarding new jean styles, seasonal collections, and exclusive offers
  • Analyze site traffic and user behavior to better showcase our high-rise skinny jeans, wide-leg styles, bootcut jeans, and other premium denim products
  • Comply with legal obligations and maintain security
  • Prevent fraud and unauthorized access to our site
  • Track affiliate referrals to Amazon.com where our featured products are available for purchase

Cookies and Tracking Technologies at Curve Appeal Jeans

Curve Appeal Jeans uses cookies and similar tracking technologies to enhance your browsing experience. Here’s what we use:

Essential cookies: These cookies are required for basic site functionality, including navigation and access to secure areas of our women’s jeans website.

Analytics cookies: Curve Appeal Jeans uses Google Analytics to track how visitors engage with our denim content, including which jean styles generate the most interest, how long users spend browsing our collections, and which traffic sources bring visitors to our site. This data is aggregated and anonymized to protect your privacy.

Advertising cookies: As a participant in the Amazon Associates Program, Curve Appeal Jeans uses cookies placed by Amazon to attribute qualifying purchases of our featured jeans, pants, shorts, and jackets to our affiliate links. This allows us to earn commissions when you purchase products through our recommendations.

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect certain features of the Curve Appeal Jeans site, including our ability to remember your preferences and provide personalized content recommendations.

How Curve Appeal Jeans Shares Your Information

Curve Appeal Jeans may share your information with:

  • Service providers: Third-party companies that help us operate our women’s jeans website, including hosting providers, email service providers, and analytics platforms
  • Amazon.com: As part of the Amazon Associates Program, we share referral data when you click links to purchase our featured denim and apparel products
  • Law enforcement and government authorities: When required by law, court order, or legal process
  • Business acquirers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

Curve Appeal Jeans does not sell your personal information to third parties for their marketing purposes.

Data Security Measures at Curve Appeal Jeans

Curve Appeal Jeans implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. We use SSL encryption to secure data transmission between your browser and our servers. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information using industry-standard practices, we cannot guarantee absolute security.

Your Privacy Rights When Shopping for Curve Appeal Jeans

All users of the Curve Appeal Jeans website have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal exceptions
  • Opt out of marketing communications about our women’s jeans collections and new arrivals
  • Request restriction of processing in certain circumstances

GDPR Rights (EU/EEA Residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to access: Request a copy of the personal information Curve Appeal Jeans holds about you
  • Right to rectification: Request correction of inaccurate personal information
  • Right to erasure: Request deletion of your personal information in certain circumstances
  • Right to restrict processing: Request that we limit how we use your information
  • Right to data portability: Receive your personal information in a structured, commonly used format and transmit it to another controller
  • Right to object: Object to our processing of your personal information for direct marketing or other purposes
  • Right to withdraw consent: Withdraw your consent to data processing at any time, without affecting the lawfulness of processing based on consent before withdrawal
  • Right to lodge a complaint: File a complaint with your local data protection supervisory authority if you believe Curve Appeal Jeans has violated your privacy rights

CCPA/CPRA Rights (California Residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Know: Know what personal information Curve Appeal Jeans collects, uses, discloses, and sells
  • Know about sales/sharing: Know whether your personal information is sold or shared and to whom
  • Opt-out: Opt out of the sale or sharing of your personal information
  • Delete: Request deletion of your personal information, subject to certain exceptions
  • Correct: Request correction of inaccurate personal information we hold about you
  • Limit use of sensitive information: Limit our use and disclosure of sensitive personal information
  • Non-discrimination: Exercise your privacy rights without receiving discriminatory treatment from Curve Appeal Jeans

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Rights:

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have substantially similar privacy rights, including:

  • The right to access personal information Curve Appeal Jeans has collected about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information
  • The right to data portability
  • The right to opt out of targeted advertising and the sale of personal information

These rights are subject to state-specific provisions and exceptions outlined in each state’s privacy legislation.

How to Exercise Your Privacy Rights:

To exercise any of the privacy rights described above, submit a request by email to the address listed in the Contact section below, or use the contact form on the Curve Appeal Jeans website. We will respond to your request within 30 to 45 days, depending on the complexity and volume of requests. We may need to verify your identity before processing certain requests to protect your personal information from unauthorized access.

Children’s Privacy and Curve Appeal Jeans

The Curve Appeal Jeans website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided Curve Appeal Jeans with personal information, please contact us immediately using the information in the Contact section below. We will promptly delete such information from our records in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Curve Appeal Jeans Site

The Curve Appeal Jeans website contains links to Amazon.com and potentially other third-party websites where you can purchase our featured women’s jeans, pants, shorts, and outerwear. Curve Appeal Jeans is not responsible for the privacy practices, content, or data collection policies of those external sites. We encourage you to review the privacy policies of any third-party website you visit after leaving our site.

International Data Transfers from Curve Appeal Jeans

Curve Appeal Jeans operates in the United States. If you access our women’s jeans website from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers in compliance with applicable data protection laws, including the use of standard contractual clauses or other approved transfer mechanisms.

How Long Curve Appeal Jeans Retains Your Data

Curve Appeal Jeans retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and subscription data are typically retained for up to 12 months unless you request earlier deletion. Analytics data collected through Google Analytics is governed by Google’s data retention policies, which you can review on Google’s website.

Email Communications from Curve Appeal Jeans

If you subscribe to receive communications from Curve Appeal Jeans, you will receive periodic emails about our women’s jeans collections, new denim styles, seasonal arrivals, styling tips, and exclusive offers. You may unsubscribe from these communications at any time by clicking the unsubscribe link included in every email or by contacting us directly using the information in the Contact section below. Please note that even if you opt out of marketing emails, we may still send you transactional or administrative communications related to your inquiries.

Do Not Track Signals and Curve Appeal Jeans

Some web browsers transmit “Do Not Track” signals to websites. At this time, Curve Appeal Jeans does not respond to Do Not Track signals or similar mechanisms. We continue to collect information as described in this Privacy Policy regardless of browser DNT settings. If industry standards or legal requirements change regarding Do Not Track compliance, we will update this policy accordingly.

Changes to the Curve Appeal Jeans Privacy Policy

Curve Appeal Jeans may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice, such as a prominent announcement on our website or an email to subscribers. Your continued use of the Curve Appeal Jeans site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.

Contact Curve Appeal Jeans About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or raise concerns about how Curve Appeal Jeans handles your personal information, please contact us at:

Curve Appeal Jeans
247 Commerce Street, Suite 12
Montgomery, AL 36104
United States
hello@curveappealshop.com

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request regarding Curve Appeal Jeans’s information sharing practices, please contact us using the information provided in the Contact section above.

Consent to This Privacy Policy

By using the Curve Appeal Jeans website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with any part of this policy, please do not use our site.

Curve Appeal

Curve Appeal Jeans designs premium denim that celebrates every curve with flattering fits and quality craftsmanship. From high-rise skinny jeans to wide-leg styles, chino trousers, and denim jackets, we're committed to delivering apparel that empowers women to feel confident and comfortable in their own skin every day.

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247 Commerce Street, Suite 12
Montgomery, AL 36104
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